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August 16, 2011#

Anatomy of a music video: Boss Rebel – “Name in Lights”

After completing the music video for the song, “Heavybad” I knew that I wanted to work again with Boss Rebel on their next music video. I had the idea to shoot a video for “Name in Lights” that involved using vari-speed and one single take. Little did I know how much work it would involve.

We filmed on a Saturday afternoon in a warehouse with around 50 extras and enough confetti that I’m sure is still stuck in most of our lungs from that day.

Photo by Kevin Van Lierop

Photo by Kevin Van Lierop

In the end we did 16 takes, with take number 13 being the magic number.

Photo by Kevin Van Lierop

Photo by Kevin Van Lierop

Photo by Kevin Van Lierop

Photo by Kevin Van Lierop

Getting the vari-speed vision in my head to work was another beast all together.

IMG 0864

To get the frame ramping to work, it was a process of taking the lyrics of the song, matching where each word happened in time on the video as well as where it happens in the song and then telling the editing software to move video frame “A” to match song frame “A”. A lengthy process.

Here is how the video looked, straight off the camera:

There is no lighting and the song is sped up and slowed down during certain parts. This was done so the chorus would always feel slower and the verse by Dreddy would be quicker to match the rapid fire pace of they lyrics.

Once the keyframeing was done, I ran into my first hurdle of the process… rendering. The first render passes that I did on the video would take almost 8 hours to complete. Trying to keep productivity up, it was tough because It would take 8 hours to see if there were any frame issues, and there were plenty. I could only do one fix a day, because every time something need to be fixed, I would have to render the entire thing. Looking back at the process, I did all of the key framing and time mapping in Final Cut Pro… my first mistake.

Final cut pro is an editing package, not a visual effects platform. This is where I made my second mistake… After reading on support boards for the time ramping plugin that Adobe Premiere was the best solution, I re-entered the keyframeing data (1395) events into premiere. While the render time came down to 4 hours, the video would never export properly and produced a jello effect on the band. I thought that my solution would be to put everything on the highest quality and let the mac crunch the numbers. This resulted in a 36 hour render time. In the end I was left with a 20GB video file that looked horrible. This file still had none of the artificial lighting that I had included.

The artificial lighting was done in Adobe After Effects. Out of frustration I thought that I would try the time mapping plugin in After Effects and roll the dice to see if it produced better results. It did. After re entering all of the keyframe data (for the third time now) the vision that I was in my head became a reality. I simplified the artificial lighting because the motion tracking was all over the place. Another mistake, when shooting something with artificial elements, put some sort of marker on the wall so the you can track the camera motion.

In the end, I’m pleased with the results. Approaching a project that requires visual effects, I know that I’ll be more prepared next time.

I’d like to thank the guys from Boss Rebel for their patience with this project.

April 11, 2011#

First Quarter: 2011

2011 got off to a very exciting start for me professionally. It was one of the most productive 3 month periods of my career.

January started off with a couple of goals and aspirations. First off was my Photo365 Project. Unfortunately, I lasted only the month of January, and then got way too busy to dedicate my time to the project. Below is my favourite photo that I took.

Day 50 #mostly365

February was the month that I was the busiest. On February 2nd, I filmed the music video for “Sunflower” by Stacey Zegers. The video was received very well and has gained over 10,000 combined views online.

The Anti-Bullying message was so well received that Stacey and I did numerous press interviews discussing the video and it’s message.

LFPress.com Interview

View Video Online

A-Channel Interview

View Video Online

London Free Press – Front Page Article
20110227 094

Ontario Morning interview with Wei Chen – CBC Radio
CBC Radio interview with Stacey Zegers & Edward Platero by redcatfilm

As a result of the video, Kid’s Help Phone invited Stacey to take part in their “Celebrity Ambassador” program. Below is a PSA that I shot for the Kid’s Help Phone website.

In February, I was fortunate to land on the front page of the London Free Press promoting the Shot on Mobile Film Showcase

Free Press

I ended the month shooting the music video for the track “Televised” by The Rescue

In March, I participated in the Fringe 62-Hour Short film contest. I teamed up with Jason Clarke and Darryl Calcott from Sunny Day Jazz to create the film “Frantic”

Cast and Crew Credits

Director: Darryl Callcott

Written By: Jason Clarke and Darryl Callcott

Cast: Pat Dryburgh, Gerrick Winston, Andrew Jiggins, Kayla Rock, Tammy Chrest and Craig White.

Producer: Jason Clarke

Original Music: Darryl Callcott

Cinematographer: Edward Platero

Editor: Jason Clarke

Colour Grading and Special Effects: Edward Platero

We were fortunate to win this years contest.

IMG 0671

2011 has already shaped up to be a great year, can’t wait to see whats ahead.

April 6, 2011#

Getting over FourSquare

Photo Apr 05 11 03 33 PM

When FourSquare came out of location Beta and was available to the world, I was excited to participate in the location sharing app. One of the things that appealed to me when It came out was the leaderboard functionality, it became a game to me to start blanketing the city and creating check-ins for businesses and rack up the most points and try and top the leaderboard every week. Fast forward to 15 months later, almost every location in town has a foursquare checkin.

It was also a challenge to me to become the mayor of the places that i frequented, sometimes making sure I checked in before my wife had a chance to so I could steal the mayorship from her.

Then one day, I changed something. Extremely busy that day, my phone would not stop lighting up due to foursquare notifications. I turned off the notification feature and from that point on, I’ve forgotten about foursquare. I still use if on events that are important to me, but not for my everyday life events. I mean really, does anybody care that I am the mayor of Shopper’s Drug Mart? Shoppers doesn’t. I don’t feel the need to check in when I stop into a store to buy milk, nobody cares, why do I have to document this?

Foursquare notifications became like white noise to me, I didn’t care who was where, I always dismissed them when they popped up, but it was a constant reminder to me that I needed to participate in the game as well.

I think that location based apps are great, and can serve a great purpose to a business owner, but in London, Ontario there are very few businesses if any who reward the mayor with any kind of recognition. So what does being the mayor of Henry’s camera get me… nothing. You don’t care, Henry’s doesn’t care, it was for bragging rights i guess, but I don’t really care anymore.

I’m not abandoning foursquare anytime soon, I’m just going to use my checkin’s sparingly and for locations/events that I want to share that I’m attending.